Risk Profiling Of Hazards Due To Operation of Autoplast Ltd Essay

Risk Profiling Of Hazards Due To Operation of Autoplast Ltd - Essay Example This paper illustrates that considering the present scenario of chemical leakage from the storage plant of AutoPlast Ltd. and contamination of water of River Cruze and subsequent outbreak of fire leading to the health problem of the surrounding housing estates, village and fish market, there is a dominant upheaval from the local community against the operation of AutoPlast Ltd. It is evident that there would be political intervention due to mismatch and fulfillment of interest of the political parties leading to several agitations and discussion between the management of AutoPlast Ltd. and the political entities. Political intervention would lead to the demand of hefty compensations for the health-affected people and any disagreement on mutual points would lead to unplanned expenditures of the company that is likely to affect the profit margin of AutoPlast Ltd. Although AutoPlast Ltd. is considered to be a major player in the local economy employing several local people surrounding t he river Cruze, the present scenario of fire outbreak due to the operations of the company leading to respiratory and health issues of local mass would generate a sense of disloyalty and hatred towards the brand of AutoPlast Ltd. and hence they would have a tendency to reject its products leading to the fall in production and price of AutoPlast Ltd. Thus, the economic risk of AutoPlast Ltd. in the present scenario needs to deal with in a strategic manner by the management of the company. Considering the present scenario of AutoPlast Ltd., the society has shown some tolerance to the company as it employs a majority of the workers in the local community. But considering the extent of damage in terms of life and death and the psychological impact on the society due to the presence of stimulants, the extent of risk that AutoPlast Ltd. is going to bear in terms of goodwill and subsequent volume and value of sales is considerable.

Objectives of the Firm Essay Example for Free

Objectives of the Firm Essay The standard economic assumption underlying the analysis of firms is profit maximization. Real world firms, however, might not, and many times do not, make decisions based on the profit-maximization objective, or at least exclusively on the profit-maximization objective. Other objectives include: (1) sales maximization, (2) pursuit of personal welfare, and (3) pursuit of social welfare. Although firms are assumed to make decisions that increase profit in standard economic analysis, real world firms often pursue other objectives on a day-to-day basis. Some firms set their sights on maximizing sales. For other firms the owners or employees are inclined to enhance personal living standards. And more than a few firms take steps that promote the overall welfare of society. In some cases, these other objectives help a firm pursue profit maximization. In other cases, they prevent a firm from maximizing profit. Profit Maximization Profit maximization is the process of obtaining the highest possible level of profit through the production and sale of goods and services. This is the guiding principle underlying the analysis of short-run production by a firm. In particular, economic analysis is assumed that firms undertake actions and make the decisions that increase profit. Profit is the difference between the total revenue a firm receives from selling output and the total cost of producing that output. Profit-maximization means that a firm seeks the production level that generates the greatest difference between total revenue and total cost. Consider how profit maximization might work for The Wacky Willy Company. Suppose that The Wacky Willy Company generates $100,000 of profit by producing 100,000 Stuffed Amigos, the difference between $1,000,000 of revenue and $900,000 of cost. * If profit falls from this $100,000 level when The Wacky Willy Company produces more (100,001) or fewer (99,999) Stuffed Amigos, then it is maximizing profit at 100,000. Alternatively, if profit can be increased by producing more or less, then The Wacky Willy Company is NOT maximizing profit at the current level of production. Suppose, for example, that producing 100,001 Stuffed Amigos adds an extra $11 to revenue but only $9 to cost. In this case, profit can be increased by $2, reaching $100,002, by producing one more Stuffed Amigo. As such 100,000 is NOT the profit maximizing level of production. * In contrast, suppose that producing 99,999 Stuffed Amigos reduces cost by $11 but only reduces revenue by only $9. In this case, profit can also be increased by $2, reaching $100,002, by producing one fewer Stuffed Amigo. As such 100,000 is NOT the profit maximizing level of production. Sales Maximization A reasonable, and often pursued objective of firms is to maximize sales, that is, to sell as much output as possible. Clearly sales lead to revenue, meaning that maximizing sales is also bound to maximize revenue. But as the analysis of short-run production indicates, maximizing sales does NOT necessarily maximize profit. So why do firms do it? Are firms unreasonable? Are they irrational? Do they NOT understand the basic economic principles of short-run production? For some firms, the answers to these questions could be yes. But for other firms, sales maximization is actually a reasonable, even better, alternative to profit maximization. Consider, the day-to-day production of Wacky Willy Stuffed Amigos. Suppose the President of The Wacky Willy Company, William J. Wackowski, issues a corporate directive to sell as many Stuffed Amigos as possible, to maximize sales. Is Willy Wackowski wacky? It might be that Mr. Wackowski has no knowledge of basic economic principles. Alternatively Wacky William might have more business sense than it appears. In particular, if the price received from selling Stuffed Amigos is greater than the cost of producing each one, and looks to remain that way regardless of the quantity produced, then a reasonable goal is to maximize sales. If sales are greater, then so too is profit. Wacky Willy does NOT maximize profit under these circumstances. That is, it does not produce the quantity that achieves the highest possible profit. However, with each Stuffed Amigo produced, profit increases. In fact, Wacky Willy might not KNOW the profit-maximizing production level. All it knows is that selling more Stuffed Amigos, increases profit. While sales maximization can serve as a means of pursing profit maximization, it can also prevent a firm from maximizing profit. The reason, of course, is that if sales become so large that the cost of production increases such that marginal cost exceeds marginal revenue, the maximizing sales does not maximize profit. Pursuit of Personal Welfare The people who make decisions for a business are, in fact, people. They have likes and dislikes. They have personal goals and aspirations just like people who do not make decisions for firms. On occasion these people use the firm to pursue their own personal welfare. When they do, their actions could enhance the firms profit maximization or, in many cases, prevent profit maximization. How about a few examples? Once again, consider William J. Wackowski, the president of The Wacky Willy Company. Perhaps Willy enjoys the finer things in lifea large house, fancy cars, and expensive vacationswhich require a hefty income. As the primary stockholder of The Wacky Willy Company, when the business maximizes profit, then William J. Wackowski benefits with more income. In this case, the pursuit of personal welfare coincides with profit maximization. Alternatively, suppose that the Mr. Wackowski hates the color purple. He simply refuse to produce ANY purple Stuffed Amigos. However, market studies clearly indicate that buyers want purple Stuffed Amigos. Moreover, the purple fabric that would be used to produce purple Stuffed Amigos is significantly less expensive than other colors. Mr. Willy clearly is wacky in this case. His purple-phobia prevents profit maximization. William the Wackster might also decide to enhance his corporate lifestyle at the expense of corporate profit. He could, for example, give himself a bigger, more luxurious (but unneeded) office, a higher (but unneeded) salary, a company jet (also unneeded), season tickets to Shady Valley Primadonnas baseball team (clearly unneeded) and other (unneeded) amenities that are NOT needed to profitably produce Stuffed Amigos. These improve Williams personal welfare, but at the expense of corporate profit. Pursuit of Social Welfare The people who make decisions for firms also have social consciences. Part of their likes and dislikes might be related to the overall state of society. As such, they might use the firm to pursue social welfare, which could enhance or prevent the firms profit maximization. How might William J. Wackowskis pursuit of social welfare enhance or prevent profit maximization of The Wacky Willy Company? Suppose that William wants a cleaner environment. As such, he might implement more costly environmentally friendly production techniques and materials. He does his part to clean the environment, but at the expense of company profit. Then again, Mr. Wackowski might feel that government environmental quality regulations restrict capital investment and economic growth. As such, William might have The Wacky Willy Company use part of its advertising budget to promote this view point. He might even use company revenue to set up the Wackowski Foundation for Policy Studies that is both a scientific think tank and a special interest lobbying organization with the goal of reducing environmental quality regulations. While the pursuit of social welfare is likely to reduce company profit, it could have the opposite effect as well. Such activities could give The Wacky Willy Company a likeable public image that motivates people to buy more Stuffed Amigos than they would otherwise. In fact, some firms use the pursuit of social welfare as one aspect of their overall advertising efforts. They enhance their public image at the same time they do something good for society. Natural Selection Whichever objective a firm pursues on a day-to-day basis, the notion of natural selection suggests that successful firms intentionally or unintentionally maximize profit. That is, the firms best suited to the economic environment, and thus generate the most profit, are the ones that tend to survive. The natural selection of business firms is an adaptation of the biological process of natural selection, in which biological entities best suited to the natural environment are the ones that survive. The concept of economic natural selection means that those firms that generate the greatest profit are the ones that avoid bankruptcy and survive to produce another day. While firms might pursue sales maximization, personal welfare, or social welfare, only those firms that also maximize profit remain in business. 2) The following   is from chapter one in the text   Financial Management and Policy, by James C. Van Horne, Copyright 1974 by Prentice-Hall. It is classic finance. THE OBJECTIVE OF THE FIRM In this [course], we assume that the objective of the firm is to maximize its value to its shareholders. Value is represented by the market price of the company’s common stock, which, in turn, is a reflection of the firm’s investment, financing, and dividend decisions. Profit Maximization vs. Wealth Maximization Frequently, maximization of profits is regarded as the proper objective of the firm, but it is not as inclusive a goal as that of maximizing shareholder wealth. For one thing, total profits are not as important as earnings per share. A firm could always raise total profits by issuing stock and using the proceeds to invest in Treasury bills. Even maximization of earnings per share, however, is not a fully appropriate objective, partly because it does not specify the timing or duration of expected returns. Is the investment project that will produce $100,000 return 5 years from now more valuable than the project that will produce annual returns of $15,000 in each of the next 5 years? An answer to this question depends upon the time value of money to the firm and to investors at the margin. Few existing stockholders would think favorably of a project that promised its first return in 100 years. We must take into account the time pattern of returns in our analysis. Another shortcoming of the objective of maximizing earnings per share is that it does not consider the risk or uncertainty of the prospective earnings stream. Some investment projects are far more risky than others. As a result, the prospective stream of earnings per share would be more uncertain if these projects were undertaken. In addition, a company will be more or less risky depending upon the amount of debt in relation to equity in its capital structure. This risk is known as financial risk; and it, too, contributes to the uncertainty of the prospective stream of earnings per share. Two companies may have the same expected future earnings per share, but if the earnings stream of one is subject to considerably more uncertainty than the earnings stream of the other, the market price per share of its stock may be less. For the reasons above, an objective of maximizing earnings per share may not be the same as maximizing market price per share. The market price of a firm’s stock represents the focal judgment of all market participants as to what the value is of the particular firm. It takes into account present and prospective future earnings per share, the timing, duration, and risk of these earnings, and any other factors that bear upon the market price of stock. The market price serves as a performance index or report card of the firm’s progress; it indicates how well management is doing in behalf of its stockholders. Management vs. Stockholders In certain situations the objectives of management may differ from those of the firms stockholders. In a large corporation whose stock is widely held, stockholders exert very little control or influence over the operations of the company. When the control of a company is separate from its ownership, management may not always act in the best interests of the stockholders [Agency Theory]. [Managers] sometimes are said to be satisficers rather than maximizers; they may be content to play it safe and seek an acceptable level of growth, being more concerned with perpetuating their own existence than with maximizing the value of the firm to its shareholders. The most important goal to a management [team]of this sort may be its own survival. As a result, it may be unwilling to take reasonable risks for fear of making a mistake, thereby becoming conspicuous to the outside suppliers of capital. In turn, these suppliers may pose a threat to management’s survival. It is true that in order to survive over the long run, management may have to behave in a manner that is reasonably consistent with maximizing shareholder wealth. Nevertheless, the goals of the two parties do not necessarily have to be the same. Maximization of shareholder wealth, then, is an appropriate guide for how a firm should act. When management does not act in a manner consistent with this objective, we must recognize this as a constraint and determine the opportunity cost. This cost is measurable only if we determine what the outcome would have been had the firm attempted to maximize shareholder wealth. A Normative Goal Because the principal of maximization of shareholder wealth provides a rational guide for running a business and for the efficient allocation of resources in society, we use it as our assumed objective in considering how financial decisions should be made. The purpose of capital markets is to efficiently allocate savings in an economy from ultimate savers to ultimate users of funds who invest in real assets. If savings are to be channeled to the most promising investment opportunities, a rational economic criteria must exist that governs their flow. By and large, the allocation of savings in an economy occurs on the basis of expected return and risk. The market value of a firm’s stock embodies both of these factors. It therefore reflects the market’s tradeoff between risk and return. If decisions are made in keeping with the likely effect upon the market value of its stock, a firm will attract capital only when its investment opportunities justify the use of that capital in the overall economy. Put another way, the equilibration process by which savings are allocated in an economy occurs on the basis of expected return and risk. Holding risk constant, those economic units (business firms, households, financial institutions, or governments) willing to pay the highest yield are the ones entitled to the use of funds. If rationality prevails, the economic units bidding the highest yields will be the ones with the most promising investment opportunities. As a result, savings will tend to be allocated to the most efficient users. Maximization of shareholder wealth then embodies the risk-return tradeoff of the market and is the focal point by which funds should be allocated within and among business firms. Any other objective is likely to result in the suboptimal allocation of funds and therefore lead to less than optimal level of economic want satisfaction. This is not to say that management should ignore the question of social responsibility. As related to business firms, social responsibility concerns such things as protecting the consumer, paying fair wages to employees, maintaining fair hiring practices, supporting education, and becoming actively involved in environmental issues like clean air and water. Many people feel that a firm has no choice but to act in socially responsible ways; they argue that shareholder wealth and, perhaps, the corporations vary existence depends upon its being socially responsible. However, the criteria for social responsibility are not clearly defined, making formulation of a consistent objective function difficult. Moreover, social responsibility creates certain problems for the firm. One is that it falls unevenly on different corporations. Another is that it sometimes conflicts with the objective of wealth maximization. Certain social actions, from a long-range point of view, unmistakably are in the best interests of stockholders, and there is little question that they should be undertaken. Other actions are less clear, and to engage in them may result in a decline of profits and in shareholder wealth in the long run. From the standpoint of society, this decline may produce a conflict. What is gained in having a socially desirable goal achieved may be offset in whole or part by an accompanying less efficient allocation of resources in society. The latter will result in a less than optimal growth of the economy and a lower total level of economic want satisfaction. In an era of unfilled wants and scarcity, the allocation process is extremely important. Many people feel that management should not be called upon to resolve the conflict posed above. Rather, society, with its broad general perspective, should make the decisions necessary in this area. Only society, acting through Congress and other representative governmental bodies, can judge the relative tradeoff between the achievement of a social goal and the sacrifice in the efficiency of apportioning resources that may accompany realization of the goal. With these decisions made, corporations can engage in wealth maximization and thereby efficiently allocate resources, subject, of course, to certain governmental constraints. Under such a system, corporations can be viewed as producing both private and social goods, and the maximization of shareholder wealth remains a viable corporate objective.

Jason and Cadmus in Myth :: essays research papers

Cadmus in Myth Zeus, under the disguise of a bull, had carried away Europa, the daughter of Agenor, the King of Phoenicia. Agenor commanded his son Cadmus to go in search of his sister, and not to return without her. Cadmus went and sought long and far for his sister, but could not find her, and not daring to return unsuccessful, consulted the oracle of Apollo to know what country he should settle in. The oracle informed him that he should find a cow in the field, and should follow her wherever she might wander, and where she stopped, should build a city and call it Thebes. Cadmus had hardly left the Castalian cave, from which the oracle was delivered, when he saw a young cow slowly walking before him. He followed her close, offering at the same time his prayers to Apollo. The cow went on till she passed the shallow channel of Cephisus and came out into the plain of Panope. There she stood still, and raising her broad forehead to the sky, filled the air with her lowings. Cadmus gave thanks and, sto oping down, kissed the foreign soil, then lifting his eyes, greeted the surrounding mountains. Wishing to offer a sacrifice to Zeus, he sent his servants to seek pure water for a libation. Nearby there stood an ancient grove which had never been profaned by the axe, in the midst of which was a cave, thick covered with the growth of bushes, its roof forming a low arch, from beneath which burst forth a fountain of purest water. In the cave lurked a horrid serpent with a crested head and scales glittering like gold. His eyes shone like fire, his body was swollen with venom, he vibrated a triple tongue, and showed a triple row of teeth. No sooner had the Tyrians dipped their pitchers in the fountain, and the ingushing waters made a sound, than the glittering serpent raised his head out of the cave and uttered a fearful hiss. The vessels fell from their hands, the blood left their cheeks, they trembled in every limb. The serpent, twisting his scaly body in a huge coil, raised his head so as to overtop the tallest trees, and while the Tyrians from terror could neither fight nor fly, slew some with his fangs, others with his folds, and other with his poisonous breath. Cadmus, having waited for the return of his men till midday, went in search of them.

Marketing a New Product Internationally Essay

Marketing is the field which deals with market. By defining the meaning, market is a place where people gathered and contact with one another, build relationship between two, in broad terms after the globalization world become a village and in this global business era marketing is the system of globalized promotional activities of a business which take place to achieve the organizational and financial goals The circle of marketing revolved around the market demands, product development, and reasonable proportion which can learned to instigate a market research that clarify the needs and demands of customer. Although focal process for a product promotion is market research, relying on that a producer can easily plan and develop his product well crafted, innovated, according to the socioeconomic factors, reflect the social and cultural ethics and will meet the consumer demands. Target Market and Product Information: Defining marketing on macro-level; the macro-level marketing is extremely challenging for an organization to market their product â€Å"Unique TV† internationally even branded by Philips, especially in Indian market which is a multi-cultural society have many social and religious boundaries, but economically emergent country and have great potential and competition in electronic media which create a huge space for television industry as well as competition. Marketing of a television product that is extraordinary and modern with built-in fingerprint scanner, and an innovative crafts of modern technology, the exceptional fingerprint technology allow users to customize the individuals settings, for instance when a person turns the TV on via their fingerprint the individual can set his own customized profile which contains his favourite channels, recordings etc. It is also ideal for parental control, parents can set the TV to only display the channels they choose for their Childs individual fingerprint as well as the time they allow their child to watch TV. But the perceived quality, emotional constructs, and a particular justification of the purchase can only impact the customer’s decision to purchase a brand. Target Market, Society and Culture: Before the satellite and cable network Indian had only one state owned channel broadcast, but after the influx of satellite and cable network a huge expansion in the electronic media industry has been witnessed, as well as great competition established in the television products. By determining broadly the rapid growth of Indian television industry since inception to expansion the social practices, including politics and democracy, sport and identity formation, cinema and popular culture has influenced on the daily lives of Indians. Today the electronic media cater immense involvement in the social and cultural lives of Indians, as well as India become a very potential market for the innovative and modern television products. Local Economic Development: India has traditional economy largely based on village farming, modern agriculture, handicrafts, modern industries, and a massive amount of services. The emerging sector of Indian economy is service sector which has expended remarkably in last decade. But a large force of human resource has attached with the agricultural economic activities, this sector retains the backbone of the Indian economy. Foreign direct investment is increasing especially in the telecommunication and information technology sector, but the privatization of government owned industries and entities is still debateable in the government avenues. The economy has posted an average growth rate of more than 7% in the decade since 1997, reducing poverty by about 10 percentage points. India achieved 8. 5% GDP growth in 2006, and again in 2007, significantly expanding production of manufactures. Software industry is the emergent sector of Indian economy; government is capitalizing on the human resource especially English literacy for a competent force to raise the exports of software products and services to western world. This economic growth facilitates India to reduce the fiscal deficit, but the boom in speculative real state business and increased interest rates have influenced the inflation in 2006 to 2007. But a huge problem facing by India is growing population. (Central Intelligence Agency, 2008) Regional Economic Development: Asian economy comprises on the 4 billion people living in 46 different states (60% of the world population). Asia is largest continent of the world and six fourth stats of the world lie in Asia with world’s second largest economy China. The wealth and economic activities of Asia are distributed in different states of Asia as others; which is because of its large size and multiple state’s differing cultures, environments, historical ties and government systems. In term of nominal GDP the large economies in Asia are Japan, China, India, and South Korea. By measuring the economically Asia pertains China, the second larges economy in the world by nominal GDP, to Cambodia one of the poorest. The GDP of china in term of purchasing power parity to be the largest economy in Asia and the second largest economy in the world, followed by Japan and India as the world’s third and fourth largest economies respectively. Market Competition: As Indian retains the third largest economy of the world, and massive social and cultural influence on the television industry generates enormous competition in the television industry. India now producing diversity of television products locally, as well as international products is also there. With these competitive forces it is very hard for a new product to attract the audience, but not as much hard for a product with some extra ordinary and exceptional features, to mesmerize and accomplish the needs of the users. As compare with the other products the new and innovative product â€Å"Unique TV† can make a difference, because of its fingerprint scanner which can help the user to control and customize the profile of every individual. After the creation and deep study of international and regional scenario the producer and marketer follows second challenge to market the product with new scientific methodologies, which can effectively get the quick and excellent response of the customer. Brand Marketing: There are enumerated factors that affect the buying intentions of customers as quality of services, equity, perceived value, satisfaction, past loyalty, perceived cost of changing supplier and brand perception. Most of them variables are inter-related and they impinge upon customer purchase behaviour cumulatively. High quality products can be created without input from marketing. However, in practice, it has been established that products that make market success received market or customer research support. There are several determinants that contribute to the success of a brand. The ideas of brand marketing lead to the recognition of the research as being based on consumer perception. This leads to the question if different ethnic backgrounds impact the consumer perception of the brand strategies. Marketing Methodologies: Questionnaire Survey:- The survey questionnaire was chosen for its cost effectiveness. The telephone questionnaire allows for a sample population to be easily reached with responses documented and easily dissected using data entry and statistical analyzing methods. Because of their widespread use, questionnaires are non-confrontational to the sample population and do not force opinions or options, allowing for accurate and viable responses to be gathered with little bias or influence from the researchers or complicated research equipment. The questionnaire development will take into consideration possible defects in the question distribution and has made all attempts to use common language and word organisation that is not technical or industry based with the hopes to remove the larger concerns in relation to comprehension and cognition. However, it is important to note that in any research methodology that is dealing with human responses to qualitative or quantitative questions remains the possibility of language bias. Advertisement:- Advertising is any paid form of no personal presentation of ideas, products, or services by an identified sponsor. Most advertising media are mass media: e. g. newspapers, magazines, television, radio, billboards, etc. Thus rather than transmitting messages to one buyer, most ads communicate to thousands or even millions of buyers: this makes each contact for less expensive than personal sales presentation. Sales Promotion:- Like personal selling and advertising, sales promotion stimulates consumer buying and middlemen’s effectiveness, but with a wide variety of means. Sales promotion tactics are expected to supplement salespeople and advertising to make them more effective. Retail store window displays, product sampling, premium offers, and coupons are all examples of sales promotion. In contrast personal selling and advertising, many sales promotions are non-continuing, such as exhibits at fairs or contests. Manufacturers and retailers have substantial control over their sales promotions. Publicity:- In contrast to â€Å"Advertisement†, â€Å"Publicity† may be defined as any â€Å"Unpaid† form of non-personal presentation of ideas, goods or services. Personal selling advertising and sales promotional are all direct forms of promotion, whereas publicity is indirect: a firm cannot just go out and buy it. Publicity has been defined as non-personal stimulation of demand for a product, service, or business firm by planting commercially significant news about it in communications media. Some publicity about companies and brands is of course not solicited by sellers: indeed, it may even be negative. Conclusion: In brief we have reached on the conclusion that the most important activity in the business and to promote a brand is marketing. From above literature, it can be stated that marketing in general is based on the consumer’s perception of the brand, regional and local economical factor, social and cultural manners and the methodologies applied to market the product. The perceived quality, emotional constructs, and justification of the purchase impact the customer’s decision to purchase a brand. This research demonstrates that market research cater foci point of marketing strategy, then identifying the organizational and product’s potentials for the effective product understanding, the marketing consultant and organization should analyze the product strengths and weaknesses to cover it with appropriation. To determine the supply and demand identify the main competitors, and craft a good and competitive piece of product which can compete according to the economical and technological factors prevailed in the market. Then the identification of distribution options is to be the major decision to market the product, a great establishment of distribution channels will pertains a great proportion in successful marketing of a product. Marketing and advertisement campaigns play pivotal role in the success of any product. However, a significant amount of money, time and resources have to place behind marketing to the ethnic (or minority) â€Å"masses† and that was many years on the making when an organization advocated for that initiative, that too was looked upon as radical. Coming off the heels of that accomplishment, painting the picture of a viable affluent ethnic consumer might be easier. Ultimately, relevant, comprehensive and actionable insight will lead to informed business decisions and the implementation of marketing best practices. If the world has changed so must a brands attitude and actions towards marketing to new target audiences.

Deception Point Page 29

Rachel noted how careful the President was being not to mention her father. He spoke only in terms of â€Å"the opposition† or â€Å"political opponents.† â€Å"And you think your opposition will cry conspiracy simply for political reasons?† she asked. â€Å"That is the nature of the game. All anyone needs to do is cast a faint doubt, saying that this discovery is some kind of political fraud concocted by NASA and the White House, and all of a sudden, I'm facing an inquiry. The newspapers forget NASA has found proof of extraterrestrial life, and the media starts focusing on uncovering evidence of a conspiracy. Sadly, any innuendo of conspiracy with respect to this discovery will be bad for science, bad for the White House, bad for NASA, and, quite frankly, bad for the country.† â€Å"Which is why you postponed announcing until you had full confirmation and some reputable civilian endorsements.† â€Å"My goal is to present this data in so incontrovertible a way that any cynicism is nipped in the bud. I want this discovery celebrated with the untainted dignity it deserves. NASA merits no less.† Rachel's intuition was tingling now. What does he want from me? â€Å"Obviously,† he continued, â€Å"you're in a unique position to help me. Your experience as an analyst as well as your obvious ties to my opponent give you enormous credibility with respect to this discovery.† Rachel felt a growing disillusionment. He wants to use me†¦ just like Pickering said he would! â€Å"That said,† Herney continued, â€Å"I would like to ask that you endorse this discovery personally, for the record, as my White House intelligence liaison†¦ and as the daughter of my opponent.† There it was. On the table. Herney wants me to endorse. Rachel really had thought Zach Herney was above this kind of spiteful politics. A public endorsement from Rachel would immediately make the meteorite a personal issue for her father, leaving the senator unable to attack the discovery's credibility without attacking the credibility of his own daughter-a death sentence for a â€Å"families first† candidate. â€Å"Frankly, sir,† Rachel said, looking into the monitor, â€Å"I'm stunned you would ask me to do that.† The President looked taken aback. â€Å"I thought you would be excited to help out.† â€Å"Excited? Sir, my differences with my father aside, this request puts me in an impossible position. I have enough problems with my father without going head-to-head with him in some kind of public death match. Despite my admitted dislike of the man, he is my father, and pitting me against him in a public forum frankly seems beneath you.† â€Å"Hold on!† Herney waved his hands in surrender. â€Å"Who said anything about a public forum?† Rachel paused. â€Å"I assume you'd like me to join the administrator of NASA on the podium for the eight o'clock press conference.† Herney's guffaw boomed in the audio speakers. â€Å"Rachel, what kind of man do you think I am? Do you really imagine I'd ask someone to stab her father in the back on national television?† â€Å"But, you said-â€Å" â€Å"And do you think I would make the NASA administrator share the limelight with the daughter of his arch enemy? Not to burst your bubble, Rachel, but this press conference is a scientific presentation. I'm not sure your knowledge of meteorites, fossils, or ice structures would lend the event much credibility.† Rachel felt herself flush. â€Å"But then†¦ what endorsement did you have in mind?† â€Å"One more appropriate to your position.† â€Å"Sir?† â€Å"You are my White House intelligence liaison. You brief my staff on issues of national importance.† â€Å"You want me to endorse this for your staff?† Herney still looked amused by the misunderstanding. â€Å"Yes, I do. The skepticism I'll face outside the White House is nothing compared to what I'm facing from my staff right now. We're in the midst of a full-scale mutiny here. My credibility in-house is shot. My staff has begged me to cut back NASA funding. I've ignored them, and it's been political suicide.† â€Å"Until now.† â€Å"Exactly. As we discussed this morning, this discovery's timing will seem suspect to political cynics, and nobody's as cynical as my staff is at the moment. Therefore, when they hear this information for the first time, I want it to come from-â€Å" â€Å"You haven't told your staff about the meteorite?† â€Å"Only a few top advisers. Keeping this discovery a secret has been a top priority.† Rachel was stunned. No wonder he's facing a mutiny. â€Å"But this is not my usual area. A meteorite could hardly be considered an intelligence-related gist.† â€Å"Not in the traditional sense, but it certainly has all the elements of your usual work-complex data that needs to be distilled, substantial political ramifications-â€Å" â€Å"I am not a meteorite specialist, sir. Shouldn't your staff be briefed by the administrator of NASA?† â€Å"Are you kidding? Everyone here hates him. As far as my staff is concerned, Ekstrom is the snake-oil salesman who has lured me into bad deal after bad deal.† Rachel could see the point. â€Å"How about Corky Marlinson? The National Medal in Astrophysics? He's got far more credibility than I do.† â€Å"My staff is made up of politicians, Rachel, not scientists. You've met Dr. Marlinson. I think he's terrific, but if I let an astrophysicist loose on my team of left-brain, think-inside-the-box intellectuals, I'll end up with a herd of deer in the headlights. I need someone accessible. You're the one, Rachel. My staff knows your work, and considering your family name, you're about as unbiased a spokesperson as my staff could hope to hear from.† Rachel felt herself being pulled in by the President's affable style. â€Å"At least you admit my being the daughter of your opponent has something to do with your request.† The President gave a sheepish chuckle. â€Å"Of course it does. But, as you can imagine, my staff will be briefed one way or another, no matter what you decide. You are not the cake, Rachel, you are simply the icing. You are the individual most qualified to do this briefing, and you also happen to be a close relative of the man who wants to kick my staff out of the White House next term. You've got credibility on two accounts.† â€Å"You should be in sales.† â€Å"As a matter of fact, I am. As is your father. And to be honest, I'd like to close a deal for a change.† The President removed his glasses and looked into Rachel's eyes. She felt a touch of her father's power in him. â€Å"I am asking you as a favor, Rachel, and also because I believe it is part of your job. So which is it? Yes or no? Will you brief my staff on this matter?† Rachel felt trapped inside the tiny PSC trailer. Nothing like the hard sell. Even from three thousand miles away, Rachel could feel the strength of his will pressing through the video screen. She also knew this was a perfectly reasonable request, whether she liked it or not. â€Å"I'd have conditions,† Rachel said. Herney arched his eyebrows. â€Å"Being?† â€Å"I meet your staff in private. No reporters. This is a private briefing, not a public endorsement.† â€Å"You have my word. Your meeting is already slated for a very private location.† Rachel sighed. â€Å"All right then.† The President beamed. â€Å"Excellent.† Rachel checked her watch, surprised to see it was already a little past four o'clock. â€Å"Hold on,† she said, puzzled, â€Å"if you're going live at eight P.M., we don't have time. Even in that vile contraption you sent me up here in, I couldn't get back to the White House for another couple of hours at the very fastest. I'd have to prepare my remarks and-â€Å"

Salinity Lab Report Essay Example

Salinity Lab Report Essay Example Salinity Lab Report Paper Salinity Lab Report Paper If you put these organisms in a bottle and turn on the lights, you get photosynthesis. If you turn off the lights, you turn off the primary production. Darkness has no effect on respiration. This is because cellular respiration is actually the reverse process of photosynthesis. Oxygen is a necessity of life requirements for basically all living organisms. * In this lab we are testing how different levels of salinity in the water indirectly affects the gross primary productivity in aquatic plants. To measure this you would use the light ND dark bottle method. Only respiration (R) can occur in the bottle stored in the dark. The decrease in dissolved oxygen in the dark bottle over time is a measure of the rate of respiration. Both photosynthesis and respiration can occur in the bottle exposed to light, however the difference between the amount of oxygen produced through photosynthesis and that consumed through respiration is the net primary productivity (NAP). The difference in dissolved oxygen over time between the bottles stored in the light and in the dark is a measure of the total amount of oxygen produced by photosynthesis. The total amount of oxygen produced is called the gross primary productivity (GAP). The equation for this method is as followed: GAP= NAP + R NAP= light bottle initial DO R= initial DO- dark bottle Materials: 18 moll flasks 2- 1000 ml beakers Stirrers salt Weigh boat Scale Distilled water Tap water Tape Sharpie Tin foil Dissolved oxygen probe Compact plant leaves Dissolve oxygen probe Plastic film Procedure: 1. Plug in and set up dissolved oxygen probe 2. Gather 18 flasks 3. Separate the flasks into 3 groups (0. 25 g/ml, 0. 02 g/ml, and zero MGM/l) 4. Label he first 6 flasks zero for zero salt. 5. Label the next 6 flasks 0. 25 g/ml because those flasks will have salinity content of 0. 25 g/ml. 6. Label the last 6 flasks 0. Egg/ml which will have salinity content of 0. 02 g/ml 7. Using the scale and a weigh boat, weigh out 0. 25 grams of salt. 8. Fill the 1 liter beaker with tap water and pour the 0. 25 grams of salt. 9. Mix and distribute the water to the 60. 25 g/ml flasks. 10. Repeat steps 6 through 9 using the required measurements. 11. Using the dissolved oxygen probe measure and record the data for all 18 flasks. This quantitative data will be your initial dissolved oxygen. 12. Place one compact plant leaf into every flask and airtight seal each flask using the plastic film. 13. Within the 3 separate groups, split the flasks into two groups. Wrap half of the group flasks in tin foil and the other half place under lights. (i. E. : The 6 zero salinity flasks will turn into two groups of 3. ) 14. Wait 3 days and then record findings. Use this data to calculate NAP, R, and GAP. Discussion: From the data collected, I got negative GAP and R values which shows an error in the lab/data collection. The group that ended up with a positive gross primary productivity was the 0. 02 MGM/l group. All 3 salinity variations had relatively the same net primary productivity, with 4 MGM/l being the lowest and 4. 8 MGM/l being the highest. The amount of salinity in the water also showed no difference in the plants respiration. The lowest was -4. 7 MGM/l in both 0. MGM/l and the zero salinity groups. The group with the highest amount of salt in the water had the highest respiration, which isnt something that would happen in real life. Evaluation: A main source of error in this lab was the type of Lana we used. Either the salt didnt affect it much or it didnt photosynthesis as well as we planned. There was an error in the data collection because the respiration values and gross productivity values were negative which would not happen in real life. Another problem with this lab is that it takes a while to get everything set up on the first day and can almost take two days which would not work because you need to collect the initial DO and taking more than one day would not make the DO reading initial. Conclusion: My hypothesis was not supported.

Personal And Proffesional Values Social Work Essay Essays

Personal And Proffesional Values Social Work Essay Essays Personal And Proffesional Values Social Work Essay Essay Personal And Proffesional Values Social Work Essay Essay Valuess are portion of my upbringing and play a large portion in my life, as they underpin my ideas and actions. As a societal work pupil I need to oppugn my personal values, beliefs and moralss as these will hold a large impact on my behavior as a professional.A My personal values are congruous to the values of societal work, which is the ground why I have chosen a calling in a societal attention. This values are self finding to advance societal justness, being caring and helpful toward others, truthfulness ( honestness ) and regard. Working in Residential and Care Homes farther developed my involvement in advancing societal justness and societal alteration on behalf of the service users. I understand, that as a societal work pupil I need to move in conformity with the values, and moralss of the profession, acknowledging how personal and professional values may conflict with the demands of diverse clients. VALUING DIVERSITY To value diverseness means admiting my ain biass, leting people to be different and esteeming these differences. Bing raised in Poland, where 96, 7 % of population is Polish my upbringing was white and influenced my bias about people from other civilizations. Due to miss of contact and cognition I have made a preconceived judgement about other races. My societal environment such as faith and civilization has influenced me to act in certain ways towards other people. My faith created a stereotype and bias about homosexualism. My beliefs would non accept homosexualism due to influence of the church on my attitude towards sexual orientation.A Traveling to England and altering my societal environment made me recognize how incorrect those perceptual experiences were. Populating in multicultural environment made me cognizant of different civilizations, faiths, races, which helped me to alter my attitude towards people from diverse backgrounds. I have made friends from different parts of the universe what helped me to heighten my apprehension of different civilizations and faiths. I have learned how to accept and esteem the differences. I understand and recognise that we populating in a diverse society and that there is much to be gained by holding a assortment of people, with a assortment of backgrounds, attacks, endowments and contributions.A A Discrimination My experience with favoritism started when I moved to England in 2004. I was frequently capable to dissing racial gags. The stereotypes about my civilization and people along with labelling were really violative and painful.A The people with whom I have been working held hostile attitudes toward Polish people and civilization. I was working in Bed and Breakfast where the bulk of employees were English.A My employer treated me otherwise than other employees. When apportioning the undertakings, she would frequently give me the most of them populating the remainder of the staff making about nil. On one juncture one of the employees did non finish the given undertaking and she said Let the Polish get on with this . She would non hold dared to handle other employees the manner she treated me. Probably she thought that she could acquire away with it because I did non cognize my rights and my English linguistic communication was really hapless. I found that experience really painful and c ould non understand why I was treated this manner. Later on I have discovered that it was a direct favoritism and it is against the jurisprudence to be treated this manner. There are a figure of policies and statute laws that could use to my state of affairs such as: The 1976 Race Relations Act, which makes it improper for an employer to know apart against you on racial evidences. Race includes: coloring material, nationality, cultural or national beginnings . ( www.direct.gov.uk ) The Equality Act 2010 provides a new cross-cutting legislative model to protect the rights of persons and progress equality of chance for all ; to update, simplify and beef up the old statute law ; and to present a simple, modern and accessible model of favoritism jurisprudence which protects persons from unjust intervention and promotes a just and more equal society . ( www.equalities.gov.uk ) A A I could besides utilize bureaus such as Citizen Advice Bureau, which provides free advice to aliens, and frequently offer a transcriber to supply information and advice on employment rights, including discrimination.A ACAS is another administration, which provides general information on employment rights and duties. A Bing discriminated in the yesteryear made me gain how damaging the effects of favoritism can be. I have started to inquire why people discriminate against each other. On many occasions I have witness favoritism but due to miss of cognition I was non able to dispute it and merely accept or disregard it.A Last twelvemonth on the Access Course I have developed a cognition which helped me to understand why favoritism happens in society. I have learned different theories behind favoritism which helped me to understand its roots.A Since so I have become more observant and started to reflect on my ain actions and actions of others. Schon ( 1983 ) identifies two types of reflection.A Reflection in action, which isA believing back on what we have done in order to detect how our knowing in action may hold contributed to an unexpected result. We may make so after the fact, in tranquility or we may hesitate in the thick of action ( stop and think ) ( Schon,1987:26 ) . Reflection -in -action is about disputing my premises, believing once more, in a new manner about the job that I have encountered. Reflection In Action is go oning where we may reflect in the thick of action without disrupting it. Our believing serves to reshape what we are making while making it ( Schon, 1987:26 ) . By detecting others in my current work topographic point I have identified negative experiences present in a Care Home based on feelings of favoritism and unjust intervention which was against my ain values and believes. A One of the illustrations of favoritism that I have informant was favoritism through the linguistic communication. Working in a Residential Home as a carer I have noticed a member of staff utilizing patronising and contemptuous linguistic communication towards residents.A I found that linguistic communication really disrespecting and decided to dispute my co-worker. I have realized that he held a negative attitude towards older people, A as he regards to occupants as soiled old adult female , A and name them as useless . I have explained to him that one twenty-four hours he besides will be old and A is that the manner he would wish to be seen. At this point my Manager came in and after explicating what has happen, the member of staff was asked to go forth the premises. In contemplation on this experience I have realized that people have different attitudes to aged population, which are different to my ain attitude. A Another observation involves a occupant holding negative attitudes towards black people.A The occupant would non let a black member of staff to supply any sort of aid or personal attention. She would shout and curse utilizing contemptuous linguistic communication every bit shortly as they entered the room.A Because the bulk of carers are black it is difficult to apportion a white member of staff to assist her. When inquiring her why she does non desire a black member of staff she answered that she does non desire inkinesss to assist or touch her because they are soiled and useless . On one juncture when go toing this occupant I decided to dispute her perceptual experiences about black people and called a new black member of staff to assist me when giving personal attention. I have explained to the occupant that she is a new member of staff and she will merely detect me. She accepted it but was non really happy about it. While working with occupant I started to inquire the miss inq uiries, such as why she wants to work here and does she like her occupation. She responds that she was looking after her grandma who passed off late and has a batch of experience and that she enjoys assisting other people. The occupant was listening but did non state anything. A I was trusting that she will alter her negative attitude after passing some clip with the black member of staff, after watching me holding a positive interaction with her. Not being cognizant of the resident attitude the miss asked her if she would wish her to make her hair because she used to make it really nice to her grandma. The occupant did non reply merely sat on the chair and gave the miss a hair coppice. On that phase I have left the room trusting that this experience will alter her attitude and bias against black people.A The occupant now is being attended by black staff without any jobs, and pass oning in a respectful manner. A A Contemplation ON THE POLICIES OF CHALLENGING DISCRIMINATION IN MY WORK PLACE ( JEWISH RESIDENTIAL HOME ) The usage of Anti Discriminatory pattern at my work topographic point is cardinal to the ethical footing of attention proviso, and equality statute law is important to the protection of service users self-respect. It imposes peculiar duties on public and service suppliers to avoid stereotyping and to esteem service user s diverse demands and cultural diverseness. To dispute favoritism Jewish Care has put into topographic point a written policies and processs to cover with prejudiced behavior and pattern. A Ambitious DISCRIMINATION AND OPPRESSION A get downing point in disputing favoritism and subjugation is holding consciousness of the different types and ways that favoritism and subjugation can happen. Thompson PCS Analysis provides a clear and apprehensible method of consideration favoritism and subjugation in the context of personal, cultural and social degrees. The procedure of authorization is besides important in disputing subjugation. A On a personal degree we could authorise persons to take control over their lives, for illustration through sweetening of self-esteem and assurance. On a cultural degree authorization is concerned with going aware of political orientations premised on inequality. Prejudiced premises and stereotypes should be challenged in order to interrupt down an oppressive civilization. On a structural degree authorization involve abolishment of structural inequalities from the construction of society.A Education plays of import function in disputing favoritism. By educating people to understand the causes and effects of favoritism we can dispute traditional beliefs and patterns refering peculiar groups and promote equality, diverseness, inclusion and tolerance. A A A A ANTI DISCRIMINATORY PRACTICE Anti discriminatory pattern is an attack which seeks to battle favoritism and subjugation, in footings of disputing all signifiers of favoritism and subjugation from our ain pattern and pattern of others ( Thompson, 2006 ) . As a societal work pupil I need to develop farther my anti discriminatory practice.A To make so I have to recognize the significance of favoritism in people s lives, particularly in the lives of deprived people. I besides need to develop self-awareness and do certain, that my ain action does non reenforce favoritism. A A A A A A A A A

How to Implement OnCreate Event for Delphi TFrame Object

How to Implement OnCreate Event for Delphi TFrame Object TFrame is a container for components; it can be nested within forms or other frames. A frame, like a form, is a container for other components. Frames can be nested within forms or other frames, and they can be saved on the Component palette for easy reuse. Missing OnCreate Once you start using frames, youll note theres no OnCreate event you can use to initialize your frames. In short, the reason that a frame does not have a OnCreate event is there is no good time to fire the event. However, by overriding the Create method you can mimic the OnCreate event. After all, the OnCreate for Forms gets fired at the end of the Create constructor - so overriding Create for Frames is as having the OnCreate event. Heres the source code of a simple frame exposing a public property and overriding the Create constructor: unit WebNavigatorUnit;interface uses   Ã‚  Windows, Messages, SysUtils, Variants, Classes,   Ã‚  Graphics, Controls, Forms, Dialogs, StdCtrls; type   Ã‚  TWebNavigatorFrame class(TFrame)  Ã‚  Ã‚  Ã‚  urlEdit: TEdit;  Ã‚  private   Ã‚  Ã‚  Ã‚  fURL: string;  Ã‚  Ã‚  Ã‚  procedure SetURL(const Value: string) ;  Ã‚  public   Ã‚  Ã‚  Ã‚  constructor Create(AOwner: TComponent) ; override;  Ã‚  published   Ã‚  Ã‚  Ã‚  property URL : string read fURL write SetURL;  Ã‚  end;implementation{$R *.dfm} constructor TWebNavigatorFrame.Create(AOwner: TComponent) ;begin   Ã‚  inherited Create(AOwner) ;   //OnCreate code   Ã‚  URL : http://delphi.about.com; end;procedure TWebNavigatorFrame.SetURL(const Value: string) ;begin   Ã‚  fURL : Value;   Ã‚  urlEdit.Text : Value; end;end. The WebNavigatorFrame acts as a website launcher hosting an edit and a button control. Note: if you are new to frames, make sure you read the following two articles: visual component development using frames, replacing tabsheets with frames.

Chicano movie Essay Example | Topics and Well Written Essays - 2500 words

Chicano movie - Essay Example Several reasons abound why El Norte and The Official Story movies were made especially in the reflection of women’s lives from different perspectives. For instance, in both movies, the directors were attempting to expose the plight of women in the face of adverse atrocities caused by civil war when there is little intervention (Elena & Marina 112). El Norte reflects the lives of two native youths forced to escape Guatemala at the start of the 1980s because of political violence and ethnic bloodletting that eventually resulted to Guatemala Civil War. The decision to escape depicts a serious desperation that characterizes the fate of the two lead characters that are both young and confused in life. On the other hand, The Official Story is premised on the Dirty War in Argentina that resulted to the forced disappearance of leftist rebels who opposed the government. In that aspect, the upper middle class family that has adopted an illegal child comes out as aloof from the unlawful stealing of children from jail after the arrests of their parents. The hypocrisy is evident in Alicia, the wife of a businessman called Roberto who is not aware of the ongoing suffering and pillage in her country until her colleague and another student remind her of the ongoing war. It means the films were also made to expose how women impact the unity of families during serious conflicts such as wars. Telling the above stories is important because they recreate a new narrative that enables viewers to interpret the two civil wars in different ways. It also raises the awareness of empathizing with women and families that suffered such as Rosa and Enrique in El Norte who struggle to find a home after running away from Guatemala. Narrating the stories equally reveal the relationship between the disintegration of families and how it affects social structures as noted with Alicia the school teacher together with her businessman husband in The Official Story. The couple is challenged to t ake a decisive action in understanding how the children of other dissidents disappear (Hart 189). They also demand to comprehend why they own Gaby yet her family may have been killed in the forced disappearance perpetrated by the state. Another reason for telling the stories is to uncover the truth and reality that occurred during both civil wars that targeted defenseless victims such as Zaide and David who are caught up during their youth. In the Dirty War, the stealing of children meant that the state in collusion with the military junta had no mercy to protect any group of civilians irrespective of their age. This necessitated ruthless targeting of orphaned kids such as Gaby now struggling to identify their real parents. On that consideration, telling the stories from a woman’s perspective is an attempt to induce both sympathy and empathy in the state of affairs where the government has abandoned her citizens. In El Norte, for example, the story is set in San Pedro, a smal l Guatemalan village where the Xuncax family lives peacefully while picking coffee. The family belongs to the Mayan tribe and is ravaged by the exploitation that involves the government

Report on the airline and aircraft and manufacturing industries Essay

Report on the airline and aircraft and manufacturing industries - Essay Example The barriers to entry are high and so very few prospective players are looking forward to enter. The industry is impacted by macro-environmental factors which help to shape demand for its commercial aircrafts. The factors that drive demand in this industry include economic growth as measured by gross domestic product (GDP) and growth in regional and international trade. These factors have historically impacted on growth in regional and international travel. With the abatement of the global recession in most regions, it is expected that the demand for commercial aircrafts will increase resulting in between 26,000 and 31,000 new commercial aircrafts of varying types being demanded. The demand for new aircraft will also be stimulated by the need to replace retiring aircrafts with new and more energy efficient aircrafts that burn less fuel and have more capacity to enable increases in revenue per passenger kilometre (RPK). Boeing and Airbus are the major players in the aircraft manufactu ring industry and both of them have produced market forecast for the 20 year period 2010 to 2029. They both have differences in their estimates of the number of aircrafts that will be required to fill demand for passenger seats during the period. They also have differing expectations on whether the point-to-point or hub and spoke is the best strategy to follow as both seek to ensure that whichever philosophy airlines choose, they are not disadvantaged. A SWOT analysis reveals that the companies have significant strengths and will be able to take hold of the opportunities and minimise weaknesses and threats in both the micro and macro-environments. A TOWS analysis model was used to determine what strengths could be used to take hold of opportunities and minimise threats and weaknesses and turn them into opportunities where possible. Table of Contents 1. Introduction 2. Part A 2.0 Definition of the industry and its structure 2.1 An analysis of the micro-environment 2.1.1 Threat of sub stitute products 2.1.2 Barriers to entry 2.1.3 Power of suppliers 2.1.4 Power of customers/buyers 2.1.5 Competitive rivalry 2.2 An analysis of the macro-environment 2.2.1 Political factors 2.2.2 Economic factors 2.2.3 Social factors 2.2.4 Technological factors 2.2.5 Legal factors 2.2.6 Ecological factors 3 Part B 3.0 Developing a strategy 3.1 Market Forecasts 3.1.1 Boeing’s Market Forecasts 3.1.2 Airbus’s Market Forecasts 3.1.3 Comparison of Forecasts 3.2 Situational Analysis of Boeing and Airbus 3.3 Situational Analysis using the SWOT model 3.3.1 Strengths 3.3.2 Weaknesses 3.3.3 Opportunities 3.3.4 Threats 3.4 Situational Analysis using the TOWS model 4.0 Conclusion 1.0 Introduction This report is divided into two parts. Part 1 identifies and analyses the structure of the commercial aircraft manufacturing industry with emphasis on its two major players Airbus of Europe and Boeing of the United States. It then analyses the competition in the industry and the demand con ditions facing industry players. An analysis of the macro-environment using the PESLE model and highlighting the main factors that will impact the industry has also been presented. Part 2 summarises market forecasts prepared by Airbus and Boeing and highlights the differences. In order to determine the ability of both companies to deal

How do sociologists define, explain, understand race Essay

How do sociologists define, explain, understand race - Essay Example This paper declares that the two terms race and ethnicity have been invariably used interchangably by laymen. Sociologists, though identify distinct variations in he usage of the two terms. Ethnic groups possess a common history, distinctive culture and perspective, which contribute to their individuality. These virtues like langugae, daily traditions, ancestry are not inherited biologically, but are rather learned culturally. Essentially, ethnicity is what the world teaches and inculcates in a human being, while race is the set of vritues he is born with. An ethnic group is marked by self-consciousness, in that its members see themselves as a people, and are seen as such by others. This essay stresses that the practice of racism manifests itself in various forms even in the present society, be it the discrimination against African American or even against foreign immigrants. The Ku Klux Klan, an organization propagating white supremacy in the United States of America, was probably the most extreme rendition of this racism. This group was involved in public lynching of many blacks. A research conducted by the University of Chicago demonstrated that there was widespread discrimination in the workplace against job applicants whose names were merely perceived as "sounding black". The Asian Americans are put under greater scrutiny and checks in their daily ife and have become the focus of ridicule and accusation. Their ethinicity often becomes the cause of their public humiliation and discrimination. The Americans, have generalised the blame to the whole of the Asian community.(more particularly the Muslim) community. This attitude often creates problems for these i mmigrants in their personal and professional life. In late October 2001, the State Department issued a classified cable imposing a twenty-day mandatory hold on all non-immigrant visa applications submitted by men aged eighteen to forty-five from twenty-six countries, most of them Arab or Muslim. All such applicants were to be subjected to special security clearances. There are many other, similar

How Philosophy is Important for Undergraduate Student Essay

How Philosophy is Important for Undergraduate Student - Essay Example I use the term ‘science’ broadly here as rational and empirical investigation,† (Pigliucci n.d.). Reason is important and philosophy cannot provide concrete answers. Objection 2: Philosophy does not matter that much today as Stephen Hawking said, â€Å"Philosophy is dead. Philosophers have not kept up with modern developments in science. Particularly physics† (Warman 2011). Nowadays technological advancement prove to assist the advancement in the realm of physical science overtaking the development of philosophy as the latter cannot prove the exact answers to questions. On the contrary, Philosophy is stated, â€Å"Defining and explaining philosophy is no easy task — the very nature of the subject seems to defy description. The problem is that philosophy, in one way or another, ends up touching upon nearly every aspect of human life. Philosophy has something to say when it comes to science, art, religion, politics, medicine, and a host of other topics ,† (About.com n.d.). In all aspects, philosophy is the very core or basic step. I answer that, Philosophy is important due to the following reasons: All people align their everyday lives to the concept of reality that their beliefs tend to explain as they make use of metaphysical theory, ethical theory and moral theory. They need both metaphysical and moral concepts since they have the freewill and not instincts. They have the capacity to make decisions. They can also prove that throughout history human behavior and the ideas tend to explain their experiences have certain flaws. The correction is done through enough understanding of people about themselves and their surroundings by inquiring and garnering answers for philosophical and scientific questions. Curiosity is part of being a human as he tends to explore and learn about himself and the things around him. Philosophy also includes the rejection on the subjects of philosophy itself and science as they are all philosophic al in nature. They are better than doing nothing about the pursuit for knowledge. Philosophy also encompasses the ideas made by people that are subjected to conflicts toward creation of art or science (Maartensz n.d.). Reply to Objection 1: Science cannot explain the following: the existential truth like a person is not just a container of a brain and is being controlled. The moral truth also cannot be proven by science such as rape being right or wrong. Even the so-called logical truth science may have some problems to prove it like the quote Science is the only way to really know truth. No scientific test can prove the validity of such claim as it requires logic itself. Another thing is historical truth such as the winning of Barack Obama in the 2008 elections as scientific test must be repeatable and historical truth cannot be duplicated. Lastly, experiential truth cannot be verified by science such as the love of a spouse (Hewer n.d.). Reply to Objection 2: Philosophy is not dea d because science still exists. Science cannot exist without philosophy. Science has always been part of philosophy as both of them seek evidences, causations, theory creation, and hypothesis-testing as all of them are done to verify the ideas. Scientists must not ignore the philosophers as the former may fall on to fallacies (Norris 2011). How is it different from other subject areas? Objection 1:

Modern management techniques Essay Example | Topics and Well Written Essays - 2000 words

Modern management techniques - Essay Example Construction as a process consists of a wide range of activities including building and infrastructure assembling. Examples of activities in the construction industry include residential construction, bridge erection, roadway paving, large-scale painting jobs, and demolitions. Management of the construction industry comprises of project manager, the project manager ensures that there is smooth operation in the industry. Construction manager and design engineer, who assumes the role of a supervisor, assist the manager. Construction, however, is a hazardous involvement and construction workers are, thus, exposed to hazards while delivering their services. These hazards include unguarded machinery, electrocutions, falling from rooftops, and sustaining injuries from construction equipments. Employers and workers need to work towards reducing these hazards. In order to achieve this, the identification, reduction, and hazard elimination are essential. Management, therefore, should work tow ards reducing these hazards, and failure to accomplish will lead to failure to accomplish organizational goals and objectives as described by Emre (2007, p.200). Effective and successful execution of activities industry achieved by putting in place effective planning, budgeting, scheduling, and ensuring safety in the construction site. ... Technological changes in the modern society have profoundly affected construction industry with its structure and the undertaking of its daily operations. Management of the industry should ensure that it adapts to modern managerial techniques and procedures in execution, planning, and design processes. Construction process in the modern industrialized world has led to translating of constructions designs into practice; while adapting to the modern trends in its design. Integration of advanced specialists has been successful in the modern world, especially in the construction industry (Deakin, 2002, p.120). Presently, the construction specialists like engineers, construction managers, designers and developers, who initially used to be in separate companies, have now been united in one company. This has seen construction process accomplish its duties in the most effective way, since all the specialists involved from start to the end of the project. Planning and execution have been easi ng, and performance specification achieved. Construction industries have played a significant role in contribution of the country’s economic growth. The industry is significant in offering of employment opportunities to the majority of the population, specialists and other workers have been able to earn a living, thus, leading a successful life just for working in these industries. Construction has also had significant contribution into Gross Domestic Product (GDP) of the country. Being one of the significant indicators of economic growth of a country, GDP has increased because of contributions of the construction industry. GDP is a tool used

African American Women Essay Example | Topics and Well Written Essays - 500 words

African American Women - Essay Example Campbell (266) claims that slavery was terrible for men, but worse for the women of Black descendants. This is a potent and strong remark and a quote, which acts as an evidence concerning the suffering the African-women slaves had to endure. Slavery was an occurrence of psychological, emotional, physical, and mental rape that the African Women had to persevere. They were also tortured, and when it became unbearable, the African-American decided to take actions in order to eradicate the pain. In addition to taking care of their families and children, punishment and coerced labor, they were also sexually exploited. In fact, Terborg (78) v notes out that many of their punishments were sex overtones. To add to this, they were whipped by cow-skin that was plaited and assaulted using ebony brushes, including left to die after their ears and teeth were pulled out forcefully. The Black women’s leadership and activism during this time helped in the creation of a movement of Civil Rights in 20th century. Malcolm X and Martin King Jr, had already become the 1960’s and 1950’s icons. However, the grassroots and organizational activism and skills of women who were activists like Clark Septima , Baker Ella, Parks Rosa and Hamer Fannie helped propel the movement to inspiring more generation of new activists as well as led to its successes. There are other historical reasons for slow and painful rise of the African-American woman whose gender and race seems to keep her submissive. African women also had a risk of personal loss where they had a long tradition of human and civil rights activism. However, the tradition still lives on in examples and experiences of women like Walker Alice, Davis Angela, Norton Eleanor, and Edelman Marian (Terborg 78). These unsung hero of the civil rights movement like Baker Ella who helped in forming a

Modern management techniques Essay Example | Topics and Well Written Essays - 2000 words

Modern management techniques - Essay Example Construction as a process consists of a wide range of activities including building and infrastructure assembling. Examples of activities in the construction industry include residential construction, bridge erection, roadway paving, large-scale painting jobs, and demolitions. Management of the construction industry comprises of project manager, the project manager ensures that there is smooth operation in the industry. Construction manager and design engineer, who assumes the role of a supervisor, assist the manager. Construction, however, is a hazardous involvement and construction workers are, thus, exposed to hazards while delivering their services. These hazards include unguarded machinery, electrocutions, falling from rooftops, and sustaining injuries from construction equipments. Employers and workers need to work towards reducing these hazards. In order to achieve this, the identification, reduction, and hazard elimination are essential. Management, therefore, should work tow ards reducing these hazards, and failure to accomplish will lead to failure to accomplish organizational goals and objectives as described by Emre (2007, p.200). Effective and successful execution of activities industry achieved by putting in place effective planning, budgeting, scheduling, and ensuring safety in the construction site. ... Technological changes in the modern society have profoundly affected construction industry with its structure and the undertaking of its daily operations. Management of the industry should ensure that it adapts to modern managerial techniques and procedures in execution, planning, and design processes. Construction process in the modern industrialized world has led to translating of constructions designs into practice; while adapting to the modern trends in its design. Integration of advanced specialists has been successful in the modern world, especially in the construction industry (Deakin, 2002, p.120). Presently, the construction specialists like engineers, construction managers, designers and developers, who initially used to be in separate companies, have now been united in one company. This has seen construction process accomplish its duties in the most effective way, since all the specialists involved from start to the end of the project. Planning and execution have been easi ng, and performance specification achieved. Construction industries have played a significant role in contribution of the country’s economic growth. The industry is significant in offering of employment opportunities to the majority of the population, specialists and other workers have been able to earn a living, thus, leading a successful life just for working in these industries. Construction has also had significant contribution into Gross Domestic Product (GDP) of the country. Being one of the significant indicators of economic growth of a country, GDP has increased because of contributions of the construction industry. GDP is a tool used

It is a movie and questions about it Essay Example | Topics and Well Written Essays - 1250 words

It is a movie and questions about it - Essay Example Sam has a developmental disability (mental capacity of a 7-year-old), and he is the father of Lucy. As a single parent, he struggles to give Lucy a happy life after the abandonment by her mother. Her mother was a street woman and disappeared immediately after giving birth. In spite of the single parent and disability problem, Sam has friends with developmental disabilities who are very supportive. His neighbor Annie (Dianne West) also takes care of Lucy when the father is busy at work. As Lucy grows, she learns of her father’s mental disability who other kids describe as a retard. During her birthday, policemen take her away, and her father approaches lawyer Rita Harrison. She agrees to help him by taking the case as pro bono. At the last trial, the opposing counsel convinces Sam that he is not a capable father. Lucy is taken away to reside in a foster home that features Randy Carpenter as her mother. Lucy escapes from the foster home several times at night to her fatherâ€⠄¢s house. As the movie comes to the end, the family takes the girl back to her father and promises to help offer help in raising the kid. The movie prominently features two family members; Sam and Lucy. Sam is the loving father of Lucy. Although he has a disability, he works very hard at Starbucks cafà © to provide for his daughter’s needs. His efforts to have a decent life see him obtain a new job of taking care of dogs. He is a loving man and does everything beyond his abilities to get his daughter back. He has an outgoing personality that has earned him some mentally challenged friends. Besides, Sam is full of determination and does not allow the disability to define his personality. In spite of the disability, he is determined to be the best father to Lucy. Lucy is the only child of Sam. She was born out of Sam’s relationship with Rebecca, a street woman. Just like her father, Lucy is a loving girl and goes against

Bullying and School Essay Example for Free

Bullying and School Essay Bullying has become one of the most serious issues facing our schools today. We’ve all heard the sad tales of children, some as young as 11, committing suicide because they could no longer deal with the bullying they experienced in school. In July 2008, the U.S. Congress began work on legislation for H.R. 2262, the Safe School Improvement Act, which would require schools to collect data, establish disciplinary guidelines and develop a system for registering complaints to combat bullying in our schools. However, as school counselors we can’t wait for laws to be passed to take action. We need to make a difference now. I started my quest to stop bullying at Midway Elementary School in Midway, Utah, six years ago. I attended conferences, read books and studied various programs. I learned a lot about the statistics and issues but little about specifically what to do. So I began taking steps to develop a program that would help my school and others combat school bullying. In my search for knowledge I discovered a fascinating study by Dr. Kenneth Merrell from the University of Oregon on the effectiveness of school bullying intervention programs. The study results showed that bully intervention programs, especially those aimed specifically at bullies, were effective in raising the level of awareness among students and staff but did little to reduce bullying behaviors. Merrell, along with others, recommend a schoolwide comprehensive approach to bully prevention. According to the U.S. Department of Health and Human Services, programs cracking down on individual bullies rarely work, but when there is a sch oolwide commitment to end bullying, it can be reduced by up to 50 percent. Program Framework As my program evolved over the years I identified four hallmarks of a successful schoolwide bully prevention program. Lead to systemic change: Successful programs bring about systemic change. The factors contributing to bullying in any school environment are complex and nebulous. The only way to have an impact on these critical factors is to cast a wide net. There must be change at all levels in the school environment and in the community. You are literally changing the culture of the entire school. You need to utilize all existing programs and resources such as comprehensive school counseling programs, positive behavior interventions and supports, character education, the parent-teacher organization, schoolwide discipline programs, grade-level teams or professional learning communities and more. Garner commitment from all: Schoolwide bully prevention programs require commitment from all stakeholders. Although your school may have a small team to oversee the bully prevention program, collaboration among administrators, school counselors, teachers, students, parents, secretaries, custodians, lunch workers, librarians, bus drivers, etc. is essential for success. Teach comprehensive strategies and skills: Effective programs are comprehensive. Teaching students about specific issues related to bullying is only one aspect of an effective schoolwide program. There are many supporting concepts and social skills you also need to address, such as conflict resolution, tattling vs. reporting, respect, accepting differences, teasing, cliques, relational aggression, cooperation and more. Effective data analysis will help you identify many of these specific needs. Continue year after year: Many times schools will bring in a pre-packaged bully prevention program, have a big anti-bullying campaign, raise a lot of awareness and then call it good. Effective bully prevention programs are not a one-shot deal. Effective prevention programs are nonstop. They require intervention, data to assess the program’s effectiveness and components, and ongoing specific targeted interventions for bullies, their victims and the bystander population. Key Components Eight key components, best implemented sequentially, have led to the success of Midway Elementary’s bully prevention program. Administrative support: An extremely important aspect of starting a bully prevention program is soliciting the support of your school administrators. Without strong and effective leadership, systemic change is difficult. As leaders in the school, administrators should become experts on bullying issues. They should form a bully prevention team and identify a go-getter staff member to lead this team. The administrators need to develop an anti-bullying code of conduct and communicate it to all stakeholders, especially students. Most importantly, administrators should establish the tone and expectations for students and staff and outline clear and consistent consequences for students who violate the anti-bullying code of conduct. Consequences should be based on a level system for first and subsequent offenses. It is important to follow district guidelines when establishing the level system. School administrators should utilize a behavior referral system to provide valuable data. The behavior referral system should include specific information that will help provide meaningful data to identify areas of concern and needs. Administrators should involve parents of both victims and bullies, especially for repeat offenders, to discuss concerns, outline consequences and form a strategic plan to stop the bullying behaviors. Schoolwide positive behavior interventions and supports program: If your school doesn’t have a PBIS program, I would highly recommend implementing one. Use the PBIS program to establish clear schoolwide rules. The rules should be specific to location, taught to all students and posted throughout the school. Introduce desired behaviors, clearly teach them and then model them. Once you’ve taught the behaviors, reinforce student compliance using a variety of incentive programs. Use data to measure the effectiveness of your program and to identify ongoing areas of concern. Data: I use two types of data, behavioral referral data and surveys given to students, parents and staff. Data can provide baseline information, measure the effectiveness of your program, discover areas of concern and identify chronic bullies and their victims. Online surveys will help gather subjective data to assess stakeholders’ level of concern, to measure student awareness and knowledge, to solicit input from staff members and to assess parent perspectives and concerns. Office behavior referral data provide objective data for analysis. Behavior referral forms or systems should include information directly related to bullying. By regularly reviewing these data, you can identify types of bullying, locations, repeat offenders and victims. Upon identifying specific problems, bully prevention team members should develop a plan of action to deal with the issues. Staff training: All staff members should receive training to include definitions of bullying, types of bullying, effects of bullying on victims, school code of conduct and expectations, legal liability based on state law and, most importantly, how to intervene when they witness bullying incidents or a student reports it to them. Make sure your staff training includes teachers, administrators, specialists, secretaries, lunch staff, custodians, aides and bus drivers. Student awareness and education: Give all students a basic introductory lesson including definitions for bullying, types of bullying with examples, school code of conduct and expectations, what to do when they are bullied or how to help others as bystanders. Students need to learn about the importance of speaking up and supporting each other with the skills they learn. Establish a common language for discussing bullying issues, and post it in every classroom and in key locations throughout the school. Critical social skills training: Once you’ve taught them the basics, students need additional information and skills to increase their level of awareness and to deal with bullying issues. At Midway Elementary, we’ve spent time on topics such as tattling vs. reporting, conflict resolution, teasing, relational aggression/cliques, cooperation, caring, respect and any other topics that come out of the stakeholder surveys or behavior referral data. Develop classroom guidance lessons to specifically address these needs, and teach students the skills and knowledge necessary to reduce the problem. Targeted interventions for bullies and victims: Data analysis will help you identify chronic bullies and their victims. These students most likely will need highly targeted interventions and supports. When it comes to intervention for bullies there is no silver bullet. The factors contributing to the reasons why children bully others are complex and often almost impossible to identify. Research also suggests that interventions such as out-of-school suspension, peer mediation and group counseling for bullies aren’t effective. Effective interventions include individual counseling/education on issues such as developing empathy; perspective taking; social skills training; anger management; conflict resolution; and identification of psychological disorders such as ADHD, depression and anxiety. Teaching bullies pro-social leadership roles and opportunities for self-competence and success may also be useful. Behavioral strategies such as behavior contracts, check-in/check-out programs, parent meetings, etc. may also be required to facilitate change. It is also important to provide intervention for repeat victims, especially chronic victims. Interventions may include providing an adult advocate, individual or group counseling, social skills training, peer support, structured recess, etc. You may need to refer some students to outside help for more therapeutic interventions to address self-esteem issues, depression and anxiety. Program generalization: Once you’ve taught pro-social behaviors in the classroom, you need to generalize these newly acquired behaviors to various conditions and situations. An effective PBIS program is a great way to teach, model and reinforce desired behaviors. Give appropriate incentives to students who demonstrate the desired behaviors along with verbal praise providing specific examples of why the student is being rewarded. Other program generalization ideas may include: * Posters placed in key locations throughout the school to remind students and staff about the bullying code of conduct and a schoolwide common language. * Buttons worn by both students and staff as a symbol of the school’s commitment to stop bullying. * Student â€Å"spotlight† programs to celebrate students who are positive role models. * Assemblies and student pledges to kick off the school year and to promote school commitment or unity. * Parent and community education via parent/teacher conferences, parent newsletters, school Web sites, community newspaper articles, PTA and community council meetings. School bullying and hazing issues are complex and multifaceted. They require a comprehensive approach to increase the probability of addressing many of the contributing factors. School counselors are in a unique position to promote a comprehensive approach because of their training and expertise in the social and emotional wellness of children and adolescents. School counselors who are trained in the ASCA National Model are familiar with the use of data to drive programs and the delivery of interventions. School counselors understand the importance of early intervention and prevention to promote positive outcomes in behavior and academics. Systemic change requires leadership and, as John Quincy Adams said, â€Å"If your actions inspire others to dream more, learn more, do more and become more, you are a leader.† Parents can play a central role to preventing bullying and stopping it when it happens. Here are a few things you can do. * Teach kids to solve problems without using violence and praise them when they do. * Give children positive feedback when they behave well to help their build self-esteem. Help give them the self-confidence to stand up for what they believe in. * Ask your children about their day and listen to them talk about school, social events, their classmates, and any problems they have. * Take bullying seriously. Many kids are embarrassed to say they have been bullied. You may only have one chance to step in and help. * If you see any bullying, stop it right away, even if your child is the one doing the bullying. * Encourage your child to help others who need it. * Dont bully your children or bully others in front of them. Many times kids who are bullied at home reactby bullying other kids. If your children see you hit, ridicule, or gossip about someone else, they are also more likely to do so themselves. * Support bully prevention programs in your childs school. If your school doesnt have one, consider starting one with other parents, teachers, and concerned adults. When Your Child Is Bullied Many kids are embarrassed to be bullied and may not tell their parents or another adult right away. If your child comes to you and asks for help with a bully, take it seriously. Many times, if kids arent taken seriously the first time they ask for help, they dont ask again. Even if your child doesnt turn to you for help, you can watch for these warning signs that he or she is being bullied. Kids who are bullied often experience * Withdrawal * A loss of friends * A drop in grades * A loss of interest in activities he or she previously enjoyed * Torn clothing * Bruises * A need for extra money or supplies If you think your child is being bullied or if your child has told you that he or she is being bullied, you can help. Parents are often the best resource to build a childs self-confidence and teach him or her how to best solve problems. Here are a few ways you can help * Talk to your childs teacher about it instead of confronting the bullys parents. If the teacher doesnt act to stop the bullying, talk to the principal. * Teach your child nonviolent ways to deal with bullies, like walking away, playing with friends, or talking it out. * Help your child act with self-confidence. With him or her, practice walking upright, looking people inthe eye, and speaking clearly. * Dont encourage your child to fight. This could lead to him or her getting hurt, getting in trouble, and beginning more serious problems with the bully. * Involve your child in activities outside of school. This way he or she can make friends in a different social circle. Some children seem to be bullied all the time, while others rarely get picked on. Why do some kids seem to attract all of the bullies? Kids who are bullied often * Are different from other kids, whether by size, race, sexually, or have different interests * Seem weak, either physically or emotionally * Are insecure * Want approval * Wont tell on their bullies When Your Child Is a Bully Its hard for any parent to believe that their child is a bully, but sometimes it happens. But just because your child bullies doesnt mean that he or she will bully forever. Parents are one of the best resources to help their child stop bullying and start interacting positively with their classmates. Your child may bully if, he or she * Lacks empathy and doesnt sympathize with others * Values aggression * Likes to be in charge * Is an arrogant winner and a sore loser * Often fights often with brothers and sisters * Is impulsive What you can do to stop your child from bullying * Take it seriously. Dont treat bullying as a passing phase. Even if youre not worried about long-lasting effects on your child, another child is being hurt. * Talk to your child to find out why he or she is bullying. Often, children bully when they feel sad, angry, lonely, or insecure and many times major changes at home or school may bring on these feelings. * Help build empathy for others and talk to your child about how it feels to be bullied. * Ask a teacher or a school counselor if your child is facing any problems at school, such as if your child is struggling with a particular subject or has difficulty making friends. Ask them for advice on how you and your child can work through the problem. * Ask yourself if someone at home is bullying your child. Often, kids who bully are bullied themselvesby a parent, family member, or another adult. http://www.ncpc.org/topics/bullying/what-parents-can-do How can parents help to prevent bullying at their childs school? * Talk with and listen to your kids every day. Research shows that approximately half the children who have been bullied never tell their parents about it. Children are often too ashamed of themselves to tell anyone; sometimes they feel that no one can help, not even their parents.1 * Spend time at school and recess. Research shows that 67% of bullying happens when adults are not present. Whether you can volunteer once a week or once a month, you can make a real difference just by showing up. * Be a good example of kindness and leadership. Your kids learn a lot about power relationships from watching you. Any time you speak to another person in a hurtful or abusive way, you’re teaching your child that bullying is ok. * Learn the signs. If you suspect that your child might be bullied, talk with your child’s teacher or find ways to observe his or her peer interactions to determine whether or not your suspicions might be correct. * Create healthy anti-bullying habits early. Help develop anti-bullying and anti-victimization habits early in your children, as early as kindergarten. Coach your children what not to do hitting, pushing, teasing, being mean to others. Equally if not more importantly, teach your children what to do kindness, empathy, fair play, and turn-taking are critical skills for good peer relations. * Help your child’s school address bullying effectively. Whether your children have been bullied or not, you should know what their school is doing to address bullying. Research shows that â€Å"zero-tolerance† policies aren’t effective. What works better are ongoing educational programs that help create a healthy social climate in the school. * Establish household rules about bullying. Your children need to hear from you explicitly that it’s not normal, okay, or tolerable for them to bully, to be bullied, or to stand by and watch other kids be bullied. If your child is bullying, you can help him or her find other ways to exert their personal power, status, and leadership at school. Work with your child, his or her teachers, and the principal to implement a kindness plan at school. * Teach your child how to be a good witness. Children can often effectively diffuse a bullying situation by yelling â€Å"Stop! You’re bullying!† Must bullies stop within 10 seconds when someone tells him or her to stop. * Spread the word that bullying should not be a normal part of childhood. Some adults hesitate to act when they observe or hear about bullying because they think of bullying as a typical phase of childhood that must be endured. It is important for everyone to understand that all forms of bullying physical, verbal, social (gossip, rumors, exclusion from the group), and cyberbullying are NOT a normal part of childhood. * Adults (teachers and parent volunteers) in the classroom should be aware of class social structures. Which children typically affiliate together? Which children are leaders and socially influential? Which children are socially marginalized? Purposefully pairing and grouping children so that children who bully and those who are victims can work together helps to prevent bullying outside the classroom.